Peloton's popularity and brand loyalty meant that an offshoot apparel line was a given.
Peloton's first foray into apparel was circa 2021 and included both performance and lifestyle pieces. The company partnered with several top designers to create the limited-edition line, which features high-end materials and sleek designs.
After the pre-order sell-out, the writing was on the wall. The athleisure market is booming, and Peloton's apparel line is tapping into that trend. Well, there certainly is a dearth of high-quality, fashion-forward activewear out there. Peloton's line definitely fills that void.
The Peloton apparel line is very popular with the brand's fans. The pieces are often sold out, and people are willing to wait to get their hands on them. Most of you have been asking where to buy peloton apparel, how often does peloton release new apparel, is getting a peloton apparel worth it especially considering the somewhat steep price tag they command?
That's what we are going to find out today.
What is the Peloton Apparel Store?
Peloton's rise to the top of the fitness world has been meteoric. Its first product, an indoor cycling bike, was released in 2014 and quickly gained a cult following. And all this was for a good reason, as right from the start peloton bike commanded its presence in the market and gave other brands a run for their money as can be seen in this Peloton Bike vs Bike Plus comparison, Peloton vs Nordictrack comparison or this bout between the Schwinn IC3 & IC4 and peloton bike.
According to the brand, there was a strong demand for an in-house clothing line to go along with the bike or when working out on other types of weight loss cardio machines.
Voila, thus was born the Peloton Apparel range.
The brand has collaborated with other apparel brands in the past to release a limited-edition line of clothing. But it was just testing the waters, so to say. In response to customer feedback, Peloton decided to open its own apparel store in early 2019.
The Peloton Apparel Store offers a range of clothing and accessories for both men and women. The range includes tops, bottoms, innerwear and accessories like caps, socks and water bottles.
The store offers a wide range of sizes, from XS to 3XL for tops and XXS to 3XL for bottoms. You can also choose between standard and plus sizes. The store also offers a range of colors and styles to choose from, so you're sure to find something that suits your taste.
Is the Peloton Boutique different from peloton apparel?
No. It's one and the same. Peloton Boutique is another name for the Peloton Apparel store. Although it does sound like a premium range within the store, it's not. All the items in the store come under the Peloton Apparel branding.
I have also been asked, "What brand is peloton apparel?" Thing is, peloton apparel isn't any different from peloton brand itself, the apparel is basically an extension of the peloton brand, only difference is, this one is geared towards wear and not workout equipment.
Countries in which peloton apparel operates?
Peloton Apparel is currently operational in four countries. In fact, you have different website URLs for each store. There are stores in USA, UK, Canada & Germany. But Peloton also ships globally. So, it may be possible to buy from the US store and have it shipped to your country. However, there may be duties and taxes levied on the purchase, so check with your local customs to know more about import duties.
What are the items sold in peloton apparel?
Peloton Apparell has an extensive catalog of items for both men and women. You can shop for Tops, bottoms, innerwear, accessories and even jewelry. Some of these items are designed in collaboration with other brands like Lulu Lemon, Oliver Thomas, Nike & Beyond Yoga.
So, you might come across several items that overlap with other brands' catalogs from time to time. But on the Peloton store, these come branded with the Peloton Apparel name and logo.
Peloton uses the type of fabric as its USP while promoting apparel. There are four varieties that the brand uses.
Cadent Fabric - Cadent is their bestselling fabric that's used in activewear. It's a Polyester-Spandex blend with medium stretchability. It's 100% breathable and moisture-wicking.
Move Mission Fabric - Move Mission is Peloton's activewear fabric that's Spandex and Nylon blended together. It wicks moisture and dries in the blink of an eye keeping you comfortable all day long.
Lite Lines Fabric - Lite Lines is a seamless fabric that's designed for high-impact activities like HIIT workouts. It offers medium compression, fast drying and is 100% non-see through.
Essential Fabric - Peloton calls this the second-skin fabric and for good reason. It's light, offers little compression and dries fast. Just like Move Mission, it's a Spandex-Nylon blend.
Peloton also allows you to shop by fabric type now. So, if you have a preference for a particular fabric, you can shop accordingly.
How are the quality of products in peloton apparel?
Quality is one of those things that are subjective and personal, than factual. A lot of Peloton's apparel is manufactured by other brands as we mentioned earlier. Lulu Lemon, for instance, has a flawless reputation for quality in the market.
That's exactly the kind of quality that you can expect most of the times from Peloton. But, Peloton has its own in-house team of designers and manufacturers as well. The quality of these products is at par with any other activewear brand in the market.
That said, one common gripe that users have shared across the grid, is that the branding starts to peel off over time. This seems to be an issue with a few of the items in the store, and not all of them.
How is the price of products in peloton apparel?
We analyzed the entire Peloton Catalog for you to give you some perspective on the price for the average activewear peice.
Here's what we found.
- The prices start from $82 for leggings and go up to $98. But we found some great deals in the store with leggings priced as low as $28.
- Capris start from $72 and go up to $88.
- Track Pants and Joggers start from $68 and go up to $88
- Shorts start from $56 and go up to $90
- Tanks start from $35 and go up to $58
- Bras start from $46 and go up to $58
- Pants are priced from $75 to $90
- Shorts start from $48 and go up to $92
- Tanks are priced from $48 to 60
- Peloton's outerwear range starts from $98 and goes up to $128
- Sweatshirts are priced from $92 to $128
- Hoodies and long-sleeved Tees start from $48 and go up to $92
As you'd have noticed, Peloton's activewear is not exactly the cheapest in the market. But it's also not the most expensive. The prices are somewhere in the mid-range which is what we'd expected considering their brand positioning.
You'll definitely find many of these pieces for cheap at Lulu Lemon and other such stores. But, if you're looking for branded apparel with a Peloton logo, these are the prices that you'll have to shell out.
How is peloton apparel’s refund policy?
Peloton has a 30-day refund window for apparel bought from the store. As long as the product is unused, you can return it for a full refund. This policy is quite generous when compared to other brands in the market.
However, there's no exchange policy. They essentially do not offer an exchange because of how fast their inventory moves. Well, they aint kidding. Sometimes, Peloton apparel sells out within hours of launch.
How Are the Sizes for the Peloton apparel products?
Peloton offers apparel in a wide range of sizes starting from XXS to XXL, which pretty much covers everyone. You can use their size chart to determine which size will be the best fit for you.
Based on consumer feedback, their products generally run true to size. Most of the activewear range if spandex and Nylon, which means that it will stretch to fit even if it's a little snug when you first try it on. So, you don't have to worry about the size too much.
That said, the products are manufactured by different brands. So, the sizing can vary extensively depending on what you select. There's no uniformity, so to speak. This is a common issue with most mass-marketed activewear.
Moreover, Peloton does not allow direct product reviews yet. So, the only way to really know is to order the damn thing and try it out for yoruself. The 30-day refund policy has your back in case it doesn't fit.
However, there's a good chance that the product you ordered and didn't fit, may be out of stock if you try to buy it again.
Is there any warranty on peloton apparel products?
I know most of your might expect a warranty on the peloton apparel if you bought the bike and got one. Actually, Peloton bike beats most of its alternatives on this one. But unfortunately, there is no warranty on Peloton Apparel products. You may however return it for a full refund within 30-days of purchase.
Why does everything in the Peloton Apparel store become sold out so quickly?
Why is peloton apparel always sold out? We have heard this time and again that the apparel inventory at Peloton Apparel store moves really fast. There's no denying that. There are several reasons for this.
- They only add limited inventory - Peloton does not look at the apparel business as a revenue churner. Instead, it's more of a brand-building offshoot where members who refer others to Peloton fitness get $100 in apparel credits. So, a bulk of the purchases are fueled by this incentive.
- Members buy in bulk - It's not uncommon to see Peloton apparel listed on eBay and other retail sites at double or even triple the listed price. This is because Members often buy in bulk when the products are listed. They then resell it on these sites for a steep profit.
- The products have an exclusivity associated with them - Because of the pricing and the fact that they are not available in retail stores, there is an air of exclusivity around these products. Add to this the fact that inventory sells out in hours. This fuels demand even further.
- They market aggressively - Peloton is a community-based company and they use this to their benefit. Whenever a new product is launched, they market it really well within the community through emailers and social media posts. This creates a sense of urgency and people end up buying products even if they don't need it.
When does Peloton release new clothing items?
So, when does peloton apparel restock? There's generally no fixed schedule for when Peloton will release new clothing items. However, they do tend to add new products around the time of major fitness events.
Another way to stay updated is to follow them on their social media channels or sign up for their newsletter. This way, you'll be the first to know about any new product launches or discounts.
Here's a tip. Follow their UK & German web stores. In the recent past, new items have been released on these stores at least 9-10 hours before it was added to the United States stores. So, that might be worth checking out.
How can I be alerted when the new line of Peloton apparel drops and gets added to the store?
Well, signing up for their newsletter is one way to do it. Peloton generally sends out an email when new products are released.
Another way to stay updated is to follow their Instagram and Facebook pages because that's generally where they post about new product launches. You can also try following their UK & German web stores as they tend to release new items before the US outlet.
However, there have been instances where Peloton has randomly restocked items with no prior announcement. So, it's always a good idea to keep checking the store frequently.
What credit card offers does Peloton Apparel give?
Peloton allows you to checkout using Shop Pay or PayPal if you are in the United States. These payment processors work with most major credit cards including Visa, MasterCard, American Express, Discover, JCB, Diners Club & Apple Pay.
They also offer gift cards in case you want to purchase them as a present for someone. The Peloton Apparel gift card can be used to make purchases on their website and is valid for 12 months.
What is the referral policy at peloton apparel?
There's a buzz in the business community that Peloton Apparel was started as an incentive to refer people to Peloton fitness. And there's no denying that this is a brilliant strategy.
If you refer someone to Peloton fitness and they buy a Peloton Membership and a bike, you get a $100 credit in the Peloton Apparel store. That's a pretty sweet deal!
Plus, there's no limit to the number of people you can refer or the amount of credits you can earn. However, there are no rewards or loyalty points if you refer a customer to Peloton Apparel, mind you. The referal policy only applies to customers that you refer for their primary business, which is the Peloton Bike or Tread.
Review: How is the overall shopping experience with peloton apparel?
Peloton has a streamlined web store with excellent navigation and UX. You can easily find the items you're looking for by using the search bar or filtering by category.
The checkout process is smooth and easy to follow. You can apply referral credits and even club them with gift cards to get a discount on your purchase. The only downside is that inventory moves at lightning speed on the web store.
So, if you wish to purchase something, you need to act fast. Overall, the shopping experience is great and we would definitely recommend it to others.
FAQS about peloton apparel
To answer any additional questions you might have about peloton apparel, here are some more gisty bits you should check out.
Q. When does Peloton release new apparel?
A. Turns out most people are asking, "When will peloton release new apparel?" As I already mentioned above, sometimes there's no telling when peloton releases new stock. The best you can do is follow their social media platforms, keep checking on their official site, and be a frequent visitor of their store.
Q. Can I get a refund on something I bought from the Peloton apparel store?
A. Peloton offers a refund policy within 30 days of purchase as long as you have the original receipt and the item is in its original condition. Once the item has been refunded, the store credit will be reversed and the money will be deposited back into your account.
Q. Can I buy something from the apparel store in another country?
A. Yes, the apparel store is available in the United States, the United Kingdom, Canada and Germany. You can select your country at the top of the website and all prices will be displayed in the currency of your choice. However, Peloton now offers global shipping and you can purchase items from any of their stores and have them shipped to you.
Q. Why is there a limit of 5 items of a certain type per order?
A. Remember what we said about Peloton users buying items in bulk and reselling them on eBay? Yeah, that's why they have placed a 5 item limit per order to discourage scalpers from taking advantage of the system. It's hardly worked though. Most people just make multiple orders to get around the limit.
Q. Why has Lulu Lemon sued Peloton?
A. Peloton partnered with Lulu Lemon for their first line of apparel. However, the partnership ended with Peloton citing delays at Lulu Lemon's end. Lulu Lemon sued Peloton for patent infringement and breach of contract. According to Lulu Lemon, four apparel pieces launched by Peloton were direct copies of their designs. However, Peloton has denied the allegations. Is Peloton in financial trouble then? Well, it's too early to draw conclusions yet, but by the looks of things, Peloton is still going strong.
Q. Is Peloton apparel worth it?
A. That's subjective, isn't it? The general consensus is that the apparel is a little overpriced, but the quality is good. You can often find Peloton apparel on sale or even on third-party websites. Many Peloton users on Reddit mention that they only buy the apparel if they have referral credits.
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Hi there! I'm Ben, main author and chief editor at Fitlifefanatics.com. I have been obsessed with Strength Training and Fitness for 18 years now.
My passion for living a happy fit lifestyle is what made me realize that fitness is what I wanted for my future.
I went on to earn my Masters in Sports Training & Biomechanics.
My passion for Strength training & fitness and my love of helping others is what made me start Fitlifefanatics.
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